![]() The spine-chilling Law of Resources: You’ll get further with a mediocre idea and million dollars than with a great idea alone.The law of focus applies to whatever you’re selling, or even whaterver you’re unselling.There are three things to sacrifice: product line, target market and constant change.You must present yourself as the alternative. Marketing is the process of dealing with those perceptions. Marketing is a battle of perceptions, not products.Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.Download business immutable page info. All formats available for PC, Mac, eBook Readers and other mobile devices. Once a mind is made up, it rarely, if ever, changes. Download business immutable page info for FREE. You want to change something in a mind? Forget it. You want to change something in a computer? Just type over or delet the existing material.At the time he was $1.4 billion in debt! Anyways, if you are lazy to read, here are some outtakes that resonnated with me: It has some funny perspectives on Donald Trump as well. You will get a lot of good stuff to consider before you start up your own venture. Although it was written in 1993 the points in this book are still viable. ![]() This book by Al Ries and Jack Trout is a must read.
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